West by Three was the first iteration of our micro-brewery project.

Our first brew-house was small, this meant that we brewed small batches.

However, we had 6 tanks so we could produce 4 different styles a month.

We had a manual bottler & a labeling machine with a three line coder.

The Pilot Series was named after our pilot brew-house.

The color coded labels matched general regional sub-styles of beer.

The three line coder on the labeling machine added the specific style or name, the ABV (%) & expiration date.

In 2017 we expanded our production capacity with a used 600L brew-kit & a husky 2000L used tank, we fondly dubbed "The Mothership".

We continued with small batches in the old tanks & developed a range of core beers for the new tank.

The first release was a Witbier aptly called Mothership.

The core line up followed with a slight redesign of the label system to allow for greater flexibility.

I was able to use my experience of designing product & packaging systems, to create a label system with a consistent grid, allowing for creativity within.

The concept I am most proud of is our range called Gose 4 ways.

I am a big fan of these refreshing salted sour beers & I wanted to created something that was uniquely Welsh without the usual tropes of drinking innuendos, rugby & dragons.

Salt & seaweed are ingredients steeped in Welsh culture.

There is a locally produced seaweed and sea salt, so I created the concept for a range of beers that featured them.

The Goses won us a coveted spot on the Raise The Bar best newcomers bar at the 2018 Edinburgh, London and Bristol beer festivals.

Next a feature in Ferment magazine & a range of bottled beers that were shipped to 50k Beer52 subscribers.

We were invited to tap takeovers at bars across the UK.

Most notably at the Tate Modern bar where I presented our story, the thinking behind the brand & most importantly our beer.

Unfortunately, not all publicity is good publicity. With our new found notoriety came a cease & desist letter regarding our trademark.

Another brand had a competing trademark & we were forced after an expensive year of legal letter writing to call it a day & rebrand to Freetime.