Hamish Thain ©
Monogram Packaging System
Roc Nation & Caliva's cannabis startup Monogram was sold for $100MM using my packaging mock-ups, no flower had yet been harvested.
Now Planting Soup Packaging
Structural packaging design can create new product categories, when form and function embrace manufacturing constraints, to create new customer experiences.
Beats Packaging (2017-Present)
The playbook for how to design a premium yet sustainable packaging system with delightful customer journeys appropriate to a variety of categories & price points.
Ollie Packaging System
A system that fulfills 3000 unique canine caloric configs, increased packing speed, from 50-100 to 500-1000 units/min (10x) & solved a high packaging failure rate worth millions in customer retention.
Polaroid Packaging
A packaging system for the Polaroid Cube action camera.
It showcases the magnetic accessory attachment feature by using it to "float" the product inside the box.
Square iPad Stand Packaging
A-first-of-its-kind, radiused setup box. Matching the silhouette of the Square logo, this large box is an impressive structural solution.
Beats Packaging - (2013-2017)
The second system focused on UX improvements based on insights from user research, creating a library of shared parts, incorporating new product categories & sustainability.
California Olive Ranch
A robust modular shipping system for heavy glass bottles & a strategy for lightweighting packaging to make shipping products easier, cheaper and unlocking larger size for bulk customers.
Beats Packaging (2012-2013)
My first project for Ammunition was to transition the existing family of 5 Beats by Dre products to a new packaging system that comprised of 11 products across 3 categories, totaling 136 SKUs.
Gillette Plastic Reduction
The first-of-its-kind sealed molded fiber based clamshell replacement removed thousands of tons of single-use-plastic from the waste stream. 2011 DuPont Diamond award winner.
