I joined the renowned industrial design firm Ammunition in 2012.

Founding the structural packaging design practice.

My initial focus was packaging for their new venture, Beats by Dre.

After the successful development of the first Beats packaging system.

Ammunition was eager to expand structural packaging design to more clients, especially the startups they were investing in.

Packaging design as a service became part of Ammunition's offering, adding 30% revenue.

Over the next 12 years I designed & developed packaging programs across multiple industries.

Below is a collection of many of these projects that didn't make it into a specific case study.

They communicate the breadth of my experience across industries.

Complex direct to consumer (DTC) product & packaging systems.

Helping rural cottage industries source readily available packaging components customized to be  unique & premium.

Clever combinations of off-the-shelf components unlocking affordable short runs for cash strapped startups.

High quality materials & finishes for luxury goods.

Skylines for even the most boutique of personal car brands.

Out of box experiences (OOBE) for countless consumer electronics products & IOT startups.