I joined renowned industrial design firm Ammunition in 2012.

Founding the structural packaging design practice.

My initial focus was packaging for their new venture, Beats by Dre.

After the successful development of the first Beats packaging system.

Ammunition was eager to expand structural packaging design to more clients, especially the startups they were investing in.

Packaging design as a service became part of Ammunition's offering, adding 30% revenue.

Over the next 12 years I designed & developed packaging programs across multiple industries.

Below is a collection of many of these projects that didn't make it into a specific case study.

They communicate the breadth of my experience across industries.

Complex direct to consumer (DTC) product & packaging systems.

Helping rural cottage industries source readily available packaging components that can be customized to create something unique & premium.

Clever combinations of off-the-shelf components & easy to customize items to create affordable short runs of packaging for cash strapped startups.

Implementation of high quality materials & finishes across systems for luxury goods.

Lofty skylines for even the most boutique of personal car brands.

Countless out of box experiences (OOBE) for consumer electronics products & startups.