West by Three was the first iteration of a micro-brewery founded in 2016 by myself and my longtime friend Richard Axon.

Below is a collection of some of the artwork, labels, branding, merchandise and event posters that I created for the brewery over the 2 years it was in existence from 2016 - 2018.

I had a lot of fun starting out with the eclectic small batch Pilot Series, with its vibrant colour-coded labeling system. Developing a core line of bottled products was a great exercise in consistency and I was able to flex my experience in designing product and packaging systems.

We were lucky to be featured at a tap takeover in the Tate Modern bar where I presented our story, the thinking behind the branding and artwork, and most importantly the beers.

Our range of Goses won us a coveted spot on the We Are Beer, Raise The Bar best newcomers bar at the Edinburgh, London and Bristol beer festivals. As part of the event we were asked to create a range of bottled beers that were shipped out to 50,000 Beer52 monthly subscribers.

Unfortunately, not all publicity is good publicity and with our new found notoriety came a cease and desist letter regarding our trademarked brand name. Another brand had a competing trademark and we were forced after an expensive year of legal letter writing to call it a day and rebrand, you can read more about it here.