Polaroid Cube Packaging System

Packaging for the Polaroid Cube video camera and accompanying accessory system. 

The cube camera is incredibly small at a volume of 35mm³ and it was produced in a variety of colors. So to show off the size of the camera and reduce the number of artwork SKUs it was packaged in a clear cube. 

The outer cube is RF creased and sealed PET, the RF creases create a perfectly square box with no panel bowing that is typical on pressure creased cardboard cartons. The RF creases also allow for an auto bottom which improves the packout yield. 

The accessory boxes are folded carton sleeves with a customized folded carton internal tray to securely hold each accessory. The front faces of the boxes are all the same size to create a uniform planogram at retail.

Client/Firm Polaroid / Ammunition
Function Structural Design & Sourcing
Credits Visual Design, Ammunition