Motorola Packaging 2005-2012

Where it all started. Motorola was my first big client at Burgopak in London, I worked on the RAZR & SLVR packages flying between London and Chicago for design reviews and working an unofficial night shift due to the time difference.

After a year working at Burgopak and at the age of 24, I was given the opportunity to move to Chicago and set up a satellite office reporting to the Burgopak offices in Boston and London. At the time these Motorola device packages were attributing to $500K in monthly sales for Burgopak and over the next 4 years would total close to $20M in revenue.

A year later the Chicago office was growing and we were taking on more and more Motorola work and started working on retainer designing and sourcing packaging structures and managing their production artwork. This was still the case when I left to work at Ammunition in 2012.

Below are some of the packages that I designed that made it to production, some were featured in magazines including an honorable mention in 53rd ID magazine Design Review. The SLVR package even made it onto the silver screen in the Bourne Ultimatum movie.

The RIZR package was a lot of fun. I adapted the Burgopak slider so that the sliding tab became a wrap around sleeve. This created a telescoping effect that I was able to use to show how the phone opened during the unboxing. The telescopic slider became a new patented package for Burgopak.

The headset packaging was during the peak bluetooth headset era. Motorola had a lot of headset SKUs at various price points. I created a modular system that could fit all the headsets and show off the different CMFs without utilizing photography or renderings on the packages.

This was only seven years of my career but it feels like twenty. It is where I cut my teeth, where I learnt about packaging design and development, resilience, how to run a studio and how to travel and work across many time zones.

I am forever grateful for this opportunity.

Client/Firm Motorola / Burgopak
Function Industrial Design, CMF, Structural Design, Sourcing
Credits Visual Design, Motorola