Monogram Packaging System

A range of packaging for a new Cannabis venture between Jay-Z and California based Caliva.

We determined that the shortest route to market with the least amount of certification would be to utilize off-the-shelf child resistance solutions and combine those components with custom parts to create the unique and elevated aesthetic they were looking for.

Thick wall PET jars were a durable and recyclable alternative to glass and were smash resistant and allowed for a modular range of jars that shared the same lid opening for the loose flower products.

Custom cardboard outers and tubes were selected and paired with labels to create a highly customizable low MOQ system to support the variety of exclusive new product drops planned by Monogram.

Client/Firm Roc Nation & Caliva / Ammunition
Function Industrial Design, CMF, Structural Design, & Sourcing
Credits Labels and Branding, Ammunition