The packaging for Ember's first product, the Travel Mug. 

It was important for the packaging to be as close to the size of the mug as possible and for it to be easily removed from the package. 

To achieve this the internal box was split down the y axis to reveal more than 50% of the mug. The mug is held securely in the tray using undercut clips, which allow the user to easily remove the mug from the tray when released. 

A striking product reveal is followed by a layered out of box experience, taking the end user through setup and first use.