My first project for Ammunition and the reason I was hired to start the packaging design practice. 

Beats had recently dissolved a contract manufacturing partnership and was bringing all their sourcing inhouse. Ammunition was a strategic partner and royalty holder for the products they designed for them, packaging and in-box accessories were also part of that responsibility. 

I took ownership of the whole packaging portfolio and started the task of optimizing and sourcing packaging with a new network of vendors. This included the managing pre-press and color matching all the way through to cases, pouches and eartips. It took 6 months to transition the 130+ SKUs to the new system. 

The Beats Pill speaker was my first new product launch and it was a lot of fun designing, developing and sourcing the functional pill blister that held the carry case and speaker inside the box.